About the advertorial

"Ni carn ni peix." This phrase in Catalan is one that any regular reader knows I keep coming back to as I simply love it. "Neither meat nor fish" is the literal translation, but the implied meaning is that something (or even someone) is simply undefined and unable to be classified and it applies no better than to the 'advertorial.' These arrive to us under a variety of names whether it be: "sponsored content", "promotional feature", "advertising supplement", or many, many others. The concept is the same in that they're paid advertising dressed up to look like regular editorial in a publication. Thus while 100% advertising, they're also 'content' and in turn, ni carn ni peix. The Merriam-Webster dictionary states that the first known use was in 1917, so they've been around longer than any of us have been alive. All my life it's certainly felt this way and to…