Alcohol suffers global downturn in 2025

Total beverage alcohol (TBA) saw global declines in 2025, driven by “high inflation, political polarisation and international conflict”, preliminary data from IWSR has revealed.

In total, TBA volume fell by 2% and value by 4% in 22 markets that account for 75% of the global alcohol market.

The declines were driven primarily by a drop in consumption of national spirits, particularly baijiu in China. With the national spirits category removed, the year-on-year TBA value was flat.