Allison Jordan how California is taking sustainability to another level

California’s influence on the global wine market goes way beyond the prestige wines being made by its iconic producers in Napa and Sonoma Valley. Particularly when it comes to the industry-leading steps it is taking to not just tackle sustainability in its vineyards, but help set the agenda and build the templates, guidelines, principles and toolkits that any producer in the world can follow. Allison Jordan is at the heart of California’s sustainability efforts and here she sets out how the California Wine Institute , where she is vice president for environmental affairs, and the California Sustainable Winegrowing Alliance , of which she is executive director, are helping to steer and drive California’s sustainability strategy.