Anne Jones on what you need to know about sustainability in drinks

"Sustainability is becoming less of a specialist subject and more of a normal part of business. You do not need to know everything. You need enough knowledge to make good decisions, spot the questions worth asking and know who to ask when you don't have the answer.” That’s very much what this month’s Sustainability in Drinks event is there to deliver, a day dedicated to helping the drinks industry get on top of the sustainability issues that matter the most to individual businesses. Anne Jones, sustainability consultant and part of the team that has put the SID agenda together, explains why she believes every drinks company has to have a relevant and effective sustainability strategy for their business.