Bruce Jack on why he fears staring down the barrel of 0% alcohol wines

Bruce Jack on why he fears staring down the barrel of 0% alcohol wines

Whilst winemakers and producers the world over clamour over themselves to find ever more creative and effective ways of spinning or vacuuming alcohol out of wine, there is one winemaker desperately trying to keep out of what he sees as a dangerous race to oblivion. South Africa’s Bruce Jack is for one holding out - for now. Here he makes the case for why the wine industry, in particular, should think long and hard before it joins beer and spirits in the race to making 0% alcohol products. It also needs to do far more to collectively stand up and celebrate wine and everything it offers us culturally and as the glue that has bonded humans over centuries in face of an increasingly hostile and dangerous anti-alcohol lobby. As he so eloquently says: "Removing all the alcohol from wine is no fun at all. It’s like ripping the spirituality from religion, the last chapter out of a novel, sunlight from a day. You are left with dogma and dreary hopelessness."

Published by the-buyer.net at 2026-06-15