California farmers are struggling to sell grapes as demand for wine drops

California farmers are struggling to sell grapes as demand for wine drops

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Published by www.bnnbloomberg.ca at 2026-09-22