Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?

Winemaking is a slow process, requiring years devoted to growing, harvesting, fermenting and aging before a bottle is uncorked.Much to the frustration of its producers, the adoption of adult non-alcoholic (ANA) wine is taking a similar pace. Long dominated by sparkling varieties, still varieties of ANA wine are populating the category as mainstream wine brands enter the set, with an ability to scale and open the door to a broader addressable market with less expensive options.