Côtes du Rhône Bets on Chilled Wines

Côtes du Rhône Bets on Chilled Wines

Côtes du Rhône's new 'Refresh Your Wine' campaign targets 21–40-year-olds, reframing chilled wine as a spontaneous, accessible lifestyle choice for a new generation.

Published by wineindustryadvisor.com at 2026-07-09