Crown jewels: Marlborough sub-regions steal the spotlight

Crown jewels: Marlborough sub-regions steal the spotlight

Marlborough Sauvignon Blanc is pivoting to sub-regional storytelling to make sure it stays seated in the global white wine throne. But, asks Sarah Neish, are consumers ready for this extra layer of detail?

Published by www.thedrinksbusiness.com at 2026-03-12 09:10:42