Don St. Pierre Jr.: ’Does China still matter to wineries in the future?’

Don St. Pierre Jr.: ’Does China still matter to wineries in the future?’

Don St. Pierre Jr., the CEO of ASC Fine Wines, reveals the rationale behind portfolio changes and how his family ecosystem philosophy can be integrated into storytelling for a stagnant Chinese market. Rebecca Lo reports.

Published by www.thedrinksbusiness.com at 2026-08-21