Y Series NFL’s Official Wine Partner in Australia and New Zealand

South Australia’s Y Series has signed a multi‑year deal to become the National Football League’s first-ever official wine partner in Australia and New Zealand, the brand announced today. The partnership positions Y Series as the Official Wine Partner of the NFL’s inaugural regular‑season game in Melbourne on 11 September, and will bring wine activations, in‑game branding and match‑day pours to the Melbourne Cricket Ground and associated events.

What’s in the deal