‘We make a wine for that’: Wine Australia’s industry-led campaign returns

Wine Australia will be rolling out its industry-led, consumer-facing We make a wine campaign for a second year this August.

The re-launch will include fresh campaign assets with more flexible creative options and is once again intended to suit wine businesses of all sizes.

Wine Australia is hoping to build on the strong success of the 2025 campaign, which reached more than four million people nationwide, generated 6.4 million impressions across digital channels, and was seen by over two million shoppers in stores and venues.