Brown Brothers unveils four new flavoured wines

Brown Brothers has added four new products to its flavour-led wine range, marking its boldest push into the flavoured wine segment to date.

The new releases include Cienna Velvet Chocolate, a chocolate-infused red; Moscato Pineapple Splash, dubbed a ‘Piña Moscata'; Moscato Strawberry & Hibiscus Spritz; and Prosecco Pink Grapefruit Spritz.

Their arrival also coincides with strong momentum for the segment, with the Sparkling Fruit Flavours segment growing 52.9 per cent year-on-year, while 74 per cent of Flavoured Moscato customers are new to wine, highlighting its function as a key recruitment tool for Gen Z and Millennial drinkers.