Interview: How no-alcohol wine became Endeavour’s ‘fastest-growing’ category

As Endeavour Group’s General Manager of Premium & Luxury, Andrew Shedden is responsible for shaping and leading the Group's premium liquor offering, bringing together the Fine Wine buying team, the Langton's business and The Cellar store network.

He has worked with Endeavour across various roles for the past eight years, prior to which he was at Coles Liquor Group for three.

As such, he is one of the people best placed to discuss the most impactful trends influencing Australian wine today – and an obvious choice for this chapter of our NoLo wine digital series: