European wine aims to boost competitiveness: key messages from the European Wine Summit by CEEV

Marzia Varvaglione: “We’re here because we believe in wine”. For EU Agriculture Commissioner Hansen, wine is “much more than an agricultural product”

The European wine sector aims to look beyond its challenges, charting a new future that necessarily depends on synergy and collaboration between businesses and national and European institutions, based on an awareness of the value, not only economic, but also cultural, environmental, and in terms of identity, that wine holds for the European Union. This message was strongly reiterated today at the European Wine Summit, organized by the Comité Européen des Entreprises Vins (CEEV, which represents 25 organizations from 13 EU member states, as well as Switzerland, the United Kingdom, and Ukraine, and accounts for 90% of EU wine exports), led by Marzia Varvaglione, in collaboration with its Italian members, Federvini and Unione Italiana Vini (UIV), held today in Taranto, Puglia, with a strong institutional presence (from the EU Commissioner for Agriculture, Christophe Hansen, to Minister of Agriculture Francesco Lollobrigida, who spoke via video message, from ICE President Matteo Zoppas to numerous members of the European Parliament and representatives of the Italian wine industry (and preceded yesterday by a technical session hosted at the historic Leone De Castris winery, ed.).