Exclusive: Trinchero Releases ’Sauvy B,’ a Wine Spritzer With Added Electrolytes

At a time when the wine industry attempts to court younger consumers and better-for-you trends swarm the market, Trinchero Family Wine and Spirits is releasing Sauvy B, a ready-to-drink (RTD), citrus-flavored wine spritz containing electrolytes, the alcohol conglomerate announced today. Famed winemaker Joel Gott partnered with Trinchero, the third largest wine supplier in the U.S., to produce Sauvy B. “If I want to create another generation of people that appreciate wine, I’ve got to get the word ‘wine’ in their vernacular,” says Gott, whose ubiquitous brands like Joel Gott Wines and Three Thieves, are also part of Trinchero’s portfolio.