Franzia Without America: How Tariffs Reinvented an Iconic Brand in China

Franzia Without America: How Tariffs Reinvented an Iconic Brand in China

Faced with nearly 80% import taxes, one of the world's best-selling boxed wine brands has abandoned U.S.-made wine in China, replacing it with Australian wine bottled locally.

Published by vino-joy.com at 2026-07-13