Frugalpacs paper bottles gain traction in California

Frugalpac’s paper wine bottles are seeing wider adoption in the US, with California wine label Petalscape launching two wines in the Frugal Bottle.

Part of Full Glass Wine Co’s direct-to-consumer brand Scout & Cellar, Petalscape has released a 2025 Sauvignon Blanc and an NV Red Blend in the paper bottle.

The launch follows the adoption of the Frugal Bottle by major US retailers, including Target, 7-Eleven, Whole Foods, and Total Wine & More, as well as a growing number of American wineries.