Giesen Group Aims to be the Leader in Non-Alc Wine

The total non-alc segment grew dollars by 18.5% in the latest 52 weeks to January 17 in NielsenIQ-measured off-premise channels, reaching $1.01 billion, NIQ director of bev-alc thought leadership Kaleigh Theriault presented during a recent presentation hosted by the Adult Non-Alcoholic Beverage Association (ANBA).  Each non-alc segment is outpacing their alcohol counterpart, albeit off a small base. Indeed, the wider non-alc category accounts for just 0.92% share of total bev alc dollars.  Across non-alc beer, wine and spirits, […] You need a subscription to access this article.Login now or subscribe to get daily industry insights! Log In Remember Me Log In   Forgot Password Don’t have an account yet? SUBSCRIBE

Originally published by beernet.com at 2026-02-09 22:06:58