Graeme Sutherland on why independents are the future of wine retail

“I staunchly believe the UK independent wine retail market is not broken, but is in fact becoming more important and more relevant than ever for the survival of our industry.” In this passionate, personal call to arms Graeme Sutherland, founder of Edinburgh-based The Good Brothers Wine Group , makes the case for why the independent wine merchant sector still has the potential to be the most dynamic route to market for wine and why he believes the independents that will succeed in the future will be the ones that can adapt and make themselves relevant to their customers both in-store and online.