Hardy’s undergoes ’biggest transformation’ in its 175-year history

Hardy’s undergoes ’biggest transformation’ in its 175-year history

Vinarchy has given Australian wine brand Hardys "a radical portfolio and packaging overhaul" to make "the epic story" behind the brand more visible to consumers, and to squash confusion at shelf. db reports.

Published by www.thedrinksbusiness.com at 2026-10-06