How a visit to California convinced Mirabeau to sell to Concha y Toro

A trip to Concha y Toro's Bonterra Vineyards in Mendocino proved the turning point in Maison Mirabeau's search for the right partner. Mirabeau co-founders Stephen and Jeany Cronk, and VCT Europe general manager Simon Doyle, tell db why shared values on regenerative farming, and not just distribution muscle, sealed the deal.