How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand

Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […] The post How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand appeared first on Liz Palmer.