How Noughty set the benchmark for premium alcohol-free wine

The no and low alcohol drinks market is full of entrepreneurs that know how to get their 15 minutes of fame and have the marketing skills and background to achieve it. Amanda Thomson is different. She has quietly, but very effectively, built what she can arguably claim to have been amongst the first premium non-alcoholic wines in the market - first with Skinny Champagne in 2013 and then Noughty in 2019 - by focusing on first making the best quality zero alcohol wine she could and then secondly having a razor sharp focus on the outlets and customers she wanted to sell it to in the premium on and off-trade. She sits down with Richard Siddle to explain the story and strategy behind Noughty and her Thomson & Scott business which now sells her drinks in ultra premium restaurants, bars and hotels in multiple countries around the world.