Italian supermarket wine sales fell 9.7% from 2019 to 2026, Coop says.

Italian supermarket wine sales fell 9.7% from 2019 to 2026, Coop says.

The retailer’s 2026 report found that 42% of Italians expect to drink less alcohol, favoring sparkling and lower-alcohol wines.

Published by www.vinetur.com at 2026-09-10