Italian wine sales in mass retail suffer in volume but not in value. Sparkling wines are on the rise

Italian wine sales in mass retail suffer in volume but not in value. Sparkling wines are on the rise

Circana data from July 2026, analyzed by WineNews, show that a shift in consumer habits is also underway in Italy. Private-label sales... ➤ Read the News

Published by winenews.it at 2026-08-26