Italy Allocates 323.9 Million Euros for Wine Campaign

The Agriculture Ministry directs most of the funding to vineyard restructuring and export promotion.

Italy will have 323.9 million euros available for the 2026-27 wine campaign under the European Union’s Ocm Vino program, with the largest share going to vineyard restructuring and conversion, according to a decree published by Italy’s Agriculture Ministry.

The package includes 98 million euros for promotion in non-EU markets, 144.1 million euros for restructuring and converting vineyards, 4.8 million euros for green harvesting, 57.6 million euros for investments and 19.2 million euros for distilling wine-making byproducts. The ministry published the measure in April, during Vinitaly in Verona, earlier than in past years, in an effort to give producers more time to plan projects and apply for funding.