Italys Wine Tourism Policy Part 2: How the 50% Subsidy Program Will Support Wine Regions

A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of […] The post Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions appeared first on Liz Palmer.