’Its not the taste of wine that turns young drinkers away, its everything around wine’ - German Wine Institute’s head of national & international marketing, Steffen Schindler, speaks to Global Drinks Intel - Part II

In the second part of our interview with the German Wine Institute's head of marketing, Steffen Schindler talks strategy, with the country's Generation Riesling project, as well as the paucity of brands and the opportunity in no- & low-alcohol.