Jeroboams Debate Part 2: How to grow premium on-trade wine sales

If you have got your range, your wine list and your pricing strategy worked out where are the other areas that on-trade wine buyers and sommeliers need to be focused on? Here Richard Siddle shares some of the ideas our panel of buyers are using who took part in the recent Jeroboams Trade on-trade debate, held in partnership with The Buyer. In particular they look at how to build a successful by-the-glass programme, the opportunities for different sized formats, wines on tap and the future of classic wines. They also look ahead to the wines and styles they think they will be selling a lot more of in the year ahead.