Kore Drinks on growing category-defining alcohol-free drinks brands

The alcohol-free drinks market might still only make up a few percentage points of the respective beers, wines and spirits categories but the momentum is only going one way. The pace of that growth has convinced two seasoned hospitality professionals that there is enough capacity in the market to start a dedicated drinks agency just for zero-alcohol drinks. Here co-founders Sam Cooklin-Smith and Ben Jones explain why they believe Kore Drinks is the right drinks business at the right time for consumer trends.