Majestic overhauls its Italian range with more than 60 new wines

Majestic overhauls its Italian range with more than 60 new wines

Majestic has revamped its Italian range, stripping out duplication and reducing the range overall by around 14% to make it easier for consumer to navigate and trade up. More than 60 new lines have been added – around half of the 127-strong range.

Published by www.thedrinksbusiness.com at 2026-09-30