Moscato dAsti fizz soars 55% in China, bucking global slump

Moscato dAsti fizz soars 55% in China, bucking global slump

Sales of Moscato d’Asti have surged across Asia, fuelled by a 55% boom in China which has become the denomination's third largest market. This sweetens a tough year for Piedmont wine, with trade damaged by US tariffs and the Russian-Ukrainian war.

Published by www.thedrinksbusiness.com at 2026-03-24