National Aussie wine campaign set to return this August

This August, Wine Australia’s national campaign ‘We make a wine for that’ will return to “put Australian wine in front of consumers and bring it into more of today’s moments that matter”. Wine Australia said that the campaign’s 2025 launch “showed what’s possible when the sector comes together”, reaching 4 million people, delivering 6.4 million impressions across all digital channels, being viewed by over 2 million shoppers and driving more than 16,000 visits to the national events calendar. At its core, Wine Australia explained that the campaign is built around how people live and aims to connect wine to modern drinking occasions “from casual dinners to nights out and time with friends”. Andrew Shedden, general manager merchandise at Dan Murphy’s, said the strength of Australian wine lies in its diversity.