One-third of Napa and Sonoma wineries report lowering their tasting fees amid tourism declines

One-third of Napa and Sonoma wineries report lowering their tasting fees amid tourism declines

Tasting fees and wine prices are dropping, according to the 2026 Direct-to-Consumer Wine Report, released Tuesday by Silicon Valley Bank.

Published by www.sfchronicle.com at 2026-06-09