Pam Dillon: Why drinks industry is strongly positioned in an AI world

Software is getting smarter, making us wonder how smart we are. Yet people are still smarter than AI in many important ways. AI does not understand the world. AI has no common sense. AI does not feel. AI does not care whether something is true. AI does not care at all. For those reasons and others, people in the wine and spirits industry are in a much better position than many people realise. But why doesn’t it feel that way, asks Pam Dillon, co-founder and chief executive of Preferabli , the leading AI-driven B2B2C product discovery and recommendation software for sensory consumer products and experiences. (Also see below the announcement of a new partnership between Preferabli and The Wine Society to offer personalised online wine experiences for its members.)