Phillip White on how Enotria can maximise potential of premium on-trade

Headline “There is a huge opportunity for Enotria to grow even in a very tough consumer constrained market. But we are only going to grow if we do the things our customers need us to do and to do them better than our competitors.” Phillip White, Enotria’s new chief executive, sets out the steps it is taking to ensure it is best placed to offer its customers the support, the services and the wines to help them maximise sales in the premium on-trade in the second part of his major interview with The Buyer.