Restaurant wine sales fall as value and new trends drive growth

Restaurant wine sales fall as value and new trends drive growth

On-trade wine sales have dropped sharply in recent years, but pockets of growth are emerging across value-driven, white and sparkling categories. Changing consumer habits are reshaping how diners engage with wine, with flexibility, affordability and experimentation leading the way. Kathleen Willcox reports.

Published by www.thedrinksbusiness.com at 2026-05-05