Sandro Bottega on 40 years of driving Bottegas Prosecco success

Sandro Bottega was only 19 years of age when he took over what has become one of the biggest and most well known family wine and spirit businesses in the world. The company’s Proseccos, wines, spirits and liqueurs are now sold in over 160 countries and its flagship Bottega Gold brand can lay claim to being the biggest selling Prosecco brand in travel retail. The sheer scale of the Bottega SpA business, which also includes its own glassware, is hard to take in, never mind manage and control. But when you have building it step by step for more than 40 years it all makes sense to Sandro Bottega as he explains to Richard Siddle.