South Aussie brand Y Series appointed official wine sponsor of NFL

South Australian wine brand Y Series has been named the official wine sponsor of the National Football League (NFL) in Australia and New Zealand, becoming the NFL’s first-ever wine partner in Australia. The multi-year agreement is the biggest sporting partnership the brand has experienced to date and includes Y Series becoming the official wine partner of the 2026 NFL Melbourne Game this September. The winery said there will be experiential activations, in-game branding and game day pours at the Melbourne Cricket Ground (MCG) and associated events.