Taking control: Penfolds cracks down on Chinese grey market amid $1.1b loss
The wine giant is getting out of cheap wine, doubling down on Penfolds’ status as a luxury brand, and trying to figure out what to do with its US business.
The wine giant is getting out of cheap wine, doubling down on Penfolds’ status as a luxury brand, and trying to figure out what to do with its US business.
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