The Buyer | From bulk to bottled how Cellier des Princes totally reinvented itself

The success story of Cellier des Princes lies in a strategic move 20 years ago to change Châteauneuf du Pape’s only cooperative from a bulk wine producer to one that produces two million bottled wines, exported to 43 countries. Last year marked the end of its first century and, as it embarks on its second, The Buyer talked to its team about 2026 as a turning point – how a cooperative can reinvent itself into a global benchmark, securing the future of its 116 growers and investing in innovation and experimentation from micro-vinifications to sustainability transformation. Peter Dean talks with Nicolas Dufour, Cellier des Princes export director and then tastes three of the new cuvées.

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