The Buyer | How Hopscotch creates campaigns that stand out, engage & inspire

“Successful communication today builds lasting relationships, embraces digital innovation, and stands proudly alongside sustainability and social responsibility. It's less about pushing content and more about meaningful, two-way conversations that genuinely engage and inspire.” That in a nutshell is what Hopscotch , the global communications agency, looks to deliver for its drinks industry clients, according to Rebecca Wilson, managing director of Hopscotch in the UK. Here she explains how it works with drinks producers and generic bodies to build campaigns that matter both for its clients but crucially for their target customers.