The Buyer | How Wee Vinotecas ’personalised’ strategy keeps customers loyal

“My focus isn't to be the biggest, but the best wine club. I do this through what I call‘true personalisation’…an opportunity to offer sommelier-level service in your home, where I'm actively going out to find wines for you.” That’s the strategy behind Duncan Gummie’s Wee Vinoteca on-trade and DTC business that saw him win last year’s International Wine Challenge Wine Club of the Year. Here he explains what he means by “true personalisation” and what he believes are key to running a successful bar, retail and wine club business.