The Buyer | How Witchmark Distillery wants to make its mark on English spirits

“From day one, the goal wasn’t to rush whisky to market, but to do things properly: grain-to-glass production, patient maturation, and spirits that genuinely reflect the land they come from.” That’s how Jon Carson, co-founder and commercial director explains the ethos behind the Witchmark Distillery , a fast growing artisan English whisky and spirits producer nestled in the heart of Wiltshire. He explains how his and co-founders branding and marketing backgrounds have played a big part in how they have brought its brands to market.