The Buyer | How Yealands is connecting with Gen Z through Babydoll brand

Already a huge success in New Zealand, Yealands is launching its Babydoll Marlborough Sauvignon Blanc exclusively through Matthew Clark for the UK on-trade. Chief winemaker Natalie Christensen tells Joanna Dabrowska about how Babydoll connects with Gen Z drinkers, while maintaining Yealands’ sustainability principles.