The Buyer | Jason Millar: how Italys red wines are adapting to a changing market

Italy is recalibrating its image as a nation of powerful, long-aged reds, championing a new generation of wines focused on finesse rather than concentration. The move towards a light and fresher style of red wine is how Italian wine producers are adapting and evolving in the light of a fast-changing global wine market. Italian wine expert Jason Millar talks to producers at the London-based Borsa Vini Italiani 2026 and tastes through a range of the new style of red wines, arguing that these wines exhibit a more refined approach to expressing the richness and diversity of Italy’s varieties and vineyards.