The Buyer | Justin Keay draws inspiration from new Alliance/ H2Vin tasting concept

Trade tastings are increasingly being shaped by a theme or concept – to help them stand out from the crowd but also to find more effective ways for buyers to discover new wines and producers. For Alliance Wine/H2Vin, its spring tasting, A Taste of Inspiration, was billed as “a conversational tasting experience” presenting the stories behind the wines of 20 of its most celebrated producers. Producers were grouped into four distinct sections that were planned in a way that facilitated deeper engagement, and provided wine buyers with fresh insights into new wines and revisiting familiar names. Justin Keay was there for The Buyer.