The Buyer | Marrenon on course to maximise its new Tour de France collaboration

As sporting collaborations go the opportunity for a French wine producer to promote its wines as part of the Tour de France is the equivalent of being able to wear the winning yellow jersey itself. But that is the prize that Luberon producer, Marrenon , which is situated close to the Ventoux mountain that is such an integral part of the race, has been able to secure thanks to a new three-year collaboration that will allow it to market and promote key brands around cycling’s most famous event. Here we talk to Julien di Matteo, export director at Marrenon, to examine what it means for the winery and how it hopes to maximise the collaboration in the coming months and years, particularly now that the race will host its intial three stages across Scotland, England and Wales for its race in 2027.

the-buyer.net