The Buyer | Mauricio González-Gordón on global opportunities for González Byass

Managing a business with nearly 200 years of tradition and with a global footprint that brings it with both opportunity and increased challenges from geo politics and tariffs is a task that Mauricio González-Gordón, president of González Byass faces every day. Here he shares the issues that keep him up at night, and the big untapped areas of growth through product development and an increased focus on both its traditional sherries and its new low and no alcohol products.